Channel Marketing Leaders Align on Vision, Goals for Industry Success

The marketing landscape is rapidly changing. Michelle Accardi, CEO at Logically, said her organization was in the search process for some time for a CMO, looking for someone with enough of a diverse background to meet the needs of a transitioning marketing environment.

“I need someone who understands the channel and the needs of the channel and has delivered to that channel,” she said. “They need demand generation, and they need content. And then they need to understand the private equity world and KPIs and analytics and all the pieces that go along with that as well. The environment is changing and it’s requiring more from CMOs.”