Bergamo Marketing Group
Our Services.
We help high-performing clients take their businesses to the next level using a collaborative and customized suite of services. We develop the right content, messaging, and touchpoints to showcase your company’s unique value, amplify your competitive edge, and boost your buyers’ decision confidence.
Built for What’s Next
Strategies for the Next Playbook.
AI has changed everything about how we compete and what buyers expect. Bergamo Marketing Group helps technology leaders, sales teams, and partners turn that change into opportunity by combining strategic insight, storytelling, and AI fluency.

We build programs that make complex technology clear, customer experiences meaningful, and innovation a measurable part of your growth story.
Turn Insights into Influence.
Content Marketing and Development.
Turn complex technology into stories that build demand, trust, and market leadership.

Buyers trust clarity and credibility over hype. We help technology companies design and execute content strategies that simplify complex ideas while elevating their voice in the market. Our approach blends strategic insight with AI fluency to create programs that attract the right audiences, generate qualified leads, and position your brand as a trusted expert.
What We Deliver
- Integrated content strategies that align sales and marketing around shared goals in demand generation, ABM, and partner-led growth.
- Research-driven reports, white papers, and guides that provide clear, actionable insights.
- Campaign-ready assets including blogs, emails, sales decks, and digital content that increase visibility, accelerate engagement, and drive pipeline momentum.
Client Examples
- Cognizant- Built a full-funnel content strategy for Banking & Financial Services, aligning stories to buyer journeys and growth programs.
- Pure Storage- Created healthcare-focused thought leadership on AI and data resiliency driving measurable pipeline growth.
- Blackpoint Cyber- Repositioned the MSP cybersecurity conversation from fragmented tools to posture-led cybersecurity maturity.
Empower Sellers. Elevate Results.
Sales & Partner Enablement.
Equip your sales and partner teams to sell smarter, simplify complex technologies, and win buyer trust faster.
Buyers don’t just want to understand what a solution does — they want to know how it solves their business challenges. Whether you’re leading a global sales organization or managing a partner ecosystem, we help your teams tell that story clearly and credibly. Our programs blend strategy, storytelling, and AI-powered tools to accelerate sales readiness, improve performance, and create consistency across every customer conversation.
What We Deliver
- Enablement programs aligned to how modern buyers evaluate and decide.
- Training and certification programs tailored for direct sellers and channel partners.
- AI-assisted discovery, qualification, and deal-coaching workflows.
Client Examples
- Fortinet- Co-created the Secure Network Hub with CRN, helping MSPs and MSSPs sell Secure Networking, Unified SASE, and SOC solutions.
- Pax8- Co-developed Pax8 Academy, enabling thousands of MSPs to confidently sell cloud, SaaS, UCaaS, and CCaaS solutions.
- Comcast Business- Designed industry-specific sales content that helped sellers connect advanced network solutions to measurable business outcomes.
Move from Pilots to Impact.
AI Readiness & Adoption.
Move from “what do we do with AI?” to measurable adoption that drives business impact.

Many organizations are still experimenting with AI without a clear roadmap for results. We help leaders define the right use cases, build business cases with ROI, and create frameworks that make AI adoption sustainable and scalable.
What We Deliver
- AI readiness assessments and adoption roadmaps.
- Business cases tied to revenue growth, efficiency, and risk reduction.
- AI Councils and governance models for responsible implementation.
- Prompting guides and role-based workflows that embed AI into daily work.
Client Examples
- Enterprise Connect- Developed the AI Readiness Checklist and AI Prompting Guide for IT Leaders to help organizations assess readiness, strengthen governance, and train teams to use AI effectively.
- Fortinet- Delivered a custom workshop, Harness the Power of AI to Supercharge Your Sales and Marketing Teams, to equip partners with practical AI strategies and workflows.
- BridgepointeCX- Created the AI for CX Guide and workshop framework to help technology advisors deliver AI-powered customer experience solutions responsibly.
Testimonials
What Our Clients Say About Us.
I worked with Allison on a variety of projects involving our custom microsites. These are client-driven projects involving the creation of many types of unique content. Allison had some of our most strategic clients and knocked it out of the park each and every time. Her content delivered not just eyeballs, but praise and respect from clients and colleagues. She's a great listener, very organized, and ensures not just that the job is done on time and on budget, but also done to the client's satisfaction while keeping a mindful eye on the bottom line.
She's been a huge asset to us, and we look forward to working with her again in the future!
Ed Hannan, Senior Digital Content Manager
I have worked with and have known Allison for years. These past two years we worked closely together on a special content project, and I have been able to see firsthand her gifted content creation to ensure the best engagements with each blog. She is dedicated to ensuring there is a strategy for each story that includes technology and how it impacts the channel community. I would highly recommend Allison for any freelance projects.
Doris Branscombe, Account Director
Allison is a true marketing professional - the kind who can jump into a fast-moving company, understand its strategic objectives and revenue goals, and develop smart, sales-driven marketing campaigns to achieve them. She excels at creating content that communicates a company's unique value proposition and engages their customers and prospects. Smart, creative, and resourceful, Allison is a pleasure to work with and an asset to any company.
Michael Valdes - President, Axis Technical Group
Allison clicked with our needs, brand and voice right from the beginning. I've never had a shorter, more seamless ramp-up time with a partner. Since then, she's become a core component of our content strategy and delivery - quickly turning around great copy with ease and enthusiasm. I always value our time together and appreciate her verbal artistry and positive attitude.
Cindy O’Keefe - Chief Marketing Officer, Gorilla Logic
They say content is king, but people don’t realize that developing meaningful and integrated content is based on more than putting words on paper. Allison joined my band of busy product marketers for a year to help them develop, execute, and sometimes unload projects to generate the content we really needed. Using her vast experience, she provided training and examples, coached the team, and got them pointed in the right direction – all while we executed major events, product launches, sales summits, and more. Her steady and no-nonsense demeanor was a great fit for the team.
Christine Ewing - Chief Marketing Officer, Login VSI (formerly with MicroFocus)
Allison’s creative writing, attention to detail, and positive work ethic make her a standout choice to partner with on any content marketing projects. From white papers to webinars, Allison mastered any freelance project for me while I worked at Informa. I’d highly recommend Allison, and only wish I had the chance to collaborate on more projects with her.
Maggie Miller - Director, Brand and Content Strategy, IBM Security (formerly with Informa Tech)
Allison is one of the most gifted writers I know. With every project, she brings a level of creativity and strategy that exceeds expectations. She has a unique understanding of technology and business, and creates compelling content that speaks directly to the end user. Time and again, her content is fresh and on point. Within the past year, Allison has also jumped in as a key member of our team – doing whatever was needed or asked. I can’t say enough about the value she brings to our organization, and her ability to manage and execute marketing programs from beginning to end.
Stacy Kamigaki - Fractional CMO, yor CMO (formerly with Lunavi)
Allison came highly recommended through a mutual contact to provide additional expertise in the data center/hosting space for a client of my marketing agency. We engaged her for a large brand makeover project. Not only is she a pleasure to work with, she came to the table with messaging components that became central to the brand strategy. Oh, and she made her deadlines! Always a good thing. Allison also has a strong compass for seeking community and giving back. Just a few more things that make her a joy to work with and an honor to call my friend.
Khali Henderson - Senior Partner, BuzzTheory
Allison has a keen marketing mind and is never afraid to leverage new technologies and approaches when seeking new opportunities for her clients. She has that rare combination of ensuring things get done while being a pleasure to work with.
Eric Meredith, Art Director, Transamerica
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