Marketing All-Stars Share Their Focus for 2022 and Beyond
Where do our CMO roundtable members expect to be concentrating their efforts in the months ahead?
What will our marketing all-stars be focusing on in 2022? That was the “lightning round” question with which Allison Bergamo topped off the CMO Roundtable at Channel Partners Conference & Expo.
The roundtable participants included Amy Bailey, senior vice president of marketing for Telarus; Nick Bandy, CMO at LiveVox; Theresa Caragol, CEO of AchieveUnite; Jamie Domenici, CMO of GoTo; Brian Gilman, CMO at IntelePeer; Khali Henderson, senior partner at BuzzTheory; Amanda Lee, senior vice president of global communications at Pax8; Michelle Ragusa-McBain, leader for the global partner organization at Cisco; Brittany Watts, marketing director for Informa Tech; and Dalyn Wertz, executive director, indirect channel program and marketing for Comcast Business.
In part one, the group shared what they were doing to maintain a consistent presence with clients, partners and peers in the ever-changing ICT channel.
In part two, they provided insights on how they were keeping their teams up and running despite the talent shortage precipitated by “The Great Resignation.”
In this third and final installment of the series, they look ahead to the next six to 12 months and predict what will be their primary area of focus.
